Whether you refer to makeup as base or foundation, we are going to examine the function and the purpose of this product and give you tools you need to master the art of both. 

I have always used the term “foundation”, as after all it is something you build on when doing your makeup. However, unlike a building foundation where you have a need for it to be level and load bearing, that is not an ideal comparison for the foundation of the face. In fact, it is very much the opposite.

I prefer to compare the term “makeup foundation” to a foundation garment. (Remember those?) Makeup foundation actually has a lot in common with a foundation garment in both purpose and function. Much like a foundation garment, makeup foundation should be worn for support but not seen. Just as you wear a bra for lift and support, the same is true for makeup. While the bra’s effect is noticeable, the garment itself is not. The same is true with foundation. When properly applied, your foundation should enable you to notice a lift and support to the skin while still retaining the ability to see the skin.

So how is that achieved? Most of us can get by with half the foundation we are using. Yes, half.  Not only can you still get the lift and support your skin needs, but you will look younger. You can also still have a strong makeup look without having a strong made-up look. In fact, you will find that you can actually get by with more of the fun stuff, like color, when your skin looks sheer and beautiful.

Here are some tips to reduce the amount of foundation. First, just as you don’t wear a bra that covers your entire body, you don’t have to put an even layer of foundation all over your entire face. Remember, you are not building a house. A very thin, sheer layer will go a long way to a polished look. Think in terms of giving a little support to the areas that need a little lift. Makeup foundation can be used sparingly to not at all on parts of the face that do not require it. For example, most of us do not need makeup on the temples, along the hairline or on the neck. Therefore, use very little in areas you need support and blend it off to the areas in which you don’t. Keep in mind that the purpose of foundation is to give the skin a polished look, thereby giving you a youthful glow. The more you see skin and the less you see foundation, the more youthful you will look.

In conclusion, where foundation is concerned, you are not building a house. Instead, you are looking for invisible lift and support. A little goes a long way. Keep that in mind, and you will find yourself looking radiant and refreshed.